Food for Thought: Wal-Mart’s “Surprising” Stance with Millennial Shoppers

Millennials favor shopping at Wal-Mart more than any other big retailer, according to a report released by InfoScout. Ad Age explored the phenomenon, with experts citing low prices, e-commerce, and convenience as key factors for the surprising turnout. But are these factors truly that shocking? I don’t think so. Perhaps it’s because I’m a millennial … Continue reading Food for Thought: Wal-Mart’s “Surprising” Stance with Millennial Shoppers

Starbucks Vs. Mr. Coffee

If I could visit Starbucks every morning and pick up a lovely dark roast coffee to jolt my senses, I would. Nothing fancy like a skinny triple foam vanilla latte - just a $2 grande dark roast, with room for cream. I truly admire the company's branding, member rewards program and its employee benefits (offering to pay for … Continue reading Starbucks Vs. Mr. Coffee