Why did “The Interview” Win Top Marketing Campaign?

Yes, tonight's the night - the night where all of Hollywood's stars align as one in Los Angeles. I'm not going to talk about their red carpet ensembles today, though. Rather, let's take a look at something a little more scandalous...the PR/marketing aspect of cinema. How else can we understand how movies attract attention to soar … Continue reading Why did “The Interview” Win Top Marketing Campaign?

“The Help” Cast Shines at Screen Actor’s Guild Awards

The 18th Annual Screen Actor's Guild Awards took place last night, with "The Help" garnering three bronzen statuettes.  The film won "Outstanding Performance by a Cast in a Motion Picture", Viola Davis won "Outstanding Performance by a Female Actor in a Leading Role", and Octavia Spencer won "Outstanding Performance by a Female Actor in a Supporting Role." … Continue reading “The Help” Cast Shines at Screen Actor’s Guild Awards