Food for Thought: Wal-Mart’s “Surprising” Stance with Millennial Shoppers

Millennials favor shopping at Wal-Mart more than any other big retailer, according to a report released by InfoScout. Ad Age explored the phenomenon, with experts citing low prices, e-commerce, and convenience as key factors for the surprising turnout. But are these factors truly that shocking? I don’t think so. Perhaps it’s because I’m a millennial … Continue reading Food for Thought: Wal-Mart’s “Surprising” Stance with Millennial Shoppers

Why did “The Interview” Win Top Marketing Campaign?

Yes, tonight's the night - the night where all of Hollywood's stars align as one in Los Angeles. I'm not going to talk about their red carpet ensembles today, though. Rather, let's take a look at something a little more scandalous...the PR/marketing aspect of cinema. How else can we understand how movies attract attention to soar … Continue reading Why did “The Interview” Win Top Marketing Campaign?