Millennials favor shopping at Wal-Mart more than any other big retailer, according to a report released by InfoScout. Ad Age explored the phenomenon, with experts citing low prices, e-commerce, and convenience as key factors for the surprising turnout. But are these factors truly that shocking? I don’t think so. Perhaps it’s because I’m a millennial … Continue reading Food for Thought: Wal-Mart’s “Surprising” Stance with Millennial Shoppers
Yes, tonight's the night - the night where all of Hollywood's stars align as one in Los Angeles. I'm not going to talk about their red carpet ensembles today, though. Rather, let's take a look at something a little more scandalous...the PR/marketing aspect of cinema. How else can we understand how movies attract attention to soar … Continue reading Why did “The Interview” Win Top Marketing Campaign?
If I could visit Starbucks every morning and pick up a lovely dark roast coffee to jolt my senses, I would. Nothing fancy like a skinny triple foam vanilla latte - just a $2 grande dark roast, with room for cream. I truly admire the company's branding, member rewards program and its employee benefits (offering to pay for … Continue reading Starbucks Vs. Mr. Coffee